June 2010
Activating Consumer Focused Programs to Motivate Internal Employees
Sunday, June 27th, 2010I had the opportunity to work this week with the dynamic sales team of Coca Cola Hellenic Bottling Company Romania – the local affiliate of one of the largest Coca Cola bottling systems in the world. Of course, being in Europe at this time means that football / soccer is on the minds of everyone [...]
A Cheesy Idea From Superstore
Friday, June 18th, 2010I love cheese. Maybe its the time I spent living in Paris; maybe its memories of my Mom’s homemade pizza that was dripping with Mozzarella. But I digress… I was in my local Real Canadian Superstore recently and I noticed that they have made some great steps in helping the shopper find the cheese that [...]
Core Competencies of a Great Key Account Manager
Wednesday, June 16th, 2010The role of a Key Account Manager will vary from company to company and from customer to customer. However, in our experience working with Key Account Managers around the world we have identified eight core competencies that all KAMs must develop in order to be successful in their role. All Key Account Management Training developed [...]
Retail Branding: Ah Ha! Familiprix!
Saturday, June 12th, 2010Recently I was listening to “The Age of Persuasion” on CBC Radio One, which discusses issues and innovations in Marketing and is hosted by Terry O’Reilly. This particular episode highlighted an extremely popular advertising campaign run by Quebec drugstore chain Familiprix – which now has 250 stores across the “Belle Province”. If you are reading [...]
What Can the CPG Industry Learn from IKEA?
Friday, June 4th, 2010I read with interest the recent Report on Business article “How Does IKEA Seduce Us?” partly because I have played the role of the “mouse in the maze” too many times, but also because I think that there are a few things that the CPG Industry can learn from the success of this global retailer. [...]
