Kraft Crumbles Its Own Cookie
Thursday, August 4th, 2011It appears that for Kraft smaller is better. According to a press release the food giant will be splitting itself into two separate companies with one autonomous business focused on snacks (Oreo, Trident, Cadbury, Milka) and one focused on the North American grocery business (Miracle Whip, Cheese, Kraft Dinner, Peanut Butter). Of course, Kraft is [...]
SINS Book Review: Chocolate Wars
Sunday, March 6th, 2011Chocolate Wars, written by Deborah Cadbury – a BBC reporter and a descendant of the famous chocolate making clan; is an interesting tour through the history of one of the most popular CPG products – the common chocolate bar. Cadbury, Rowntree, Fry’s, Mackintosh, Lindt and Nestle. They are not just well known brands but the [...]
SINS E-Newsletter – Top 10 CPG /Retail Stories of 2010
Tuesday, December 28th, 2010Well, with the exception of a few more days, 2010 is officially in the books and it definitely has been a year with plenty of interesting developments. Since we launched our weekly e-newsletter in February, the response has been phenomenal and we are happy that we are adding value to our retailer and supplier subscribers. [...]
AMA – The Grinch That Tried to Steal Halloween
Sunday, October 31st, 2010I was standing in-line at Safeway this morning and saw a great display of Cadbury Halloween treats stacked right at the checkout. I was particularly interested by Cadbury’s partnership with UNICEF, which was clearly marked on all packages of mini-Halloween treats. I thought to myself “What a great fit!”, especially given that UNICEF probably only [...]
