CPG Industry Fights Back Against NHL Lockout
Saturday, February 2nd, 2013Tweet The January deal to end the 113 day NHL lockout was met with gratefulness as Canadians across the country waited in anticipation of their beloved hockey game to start up again. During the lockout, some NHL sponsors in the CPG industry shifted focus away from the NHL and found other rewarding places, like minor [...]
Milk, Eggs, Vodka….
Monday, June 18th, 2012Tweet Let’s face it, if you are a vendor reading this article your job is probably focused on getting your product on the grocery list of your target consumer. On the other hand, if you are a retailer you are trying to get the consumer to bring their shopping list to your store vs. your [...]
Why CPG Companies Could Soon Be Competing With Loblaw For Good Marketers
Thursday, January 12th, 2012Tweet You have probably already heard that the two largest CPG brands in Canada are 1) President’s Choice and 2) no name. Of course, these two brands compete in almost every category in the supermarket giving them an advantage over one-category wonders such as Pepsi or Lays. However, given that PC and “no name” are [...]
Canadian Grand Prix New Product Awards – Credible or Not?
Sunday, June 19th, 2011Tweet This week the winners of the Canadian Grand Prix New Product Awards were announced at a gala in Toronto. The list included some neat products for sure, but I have always had the feeling that these awards were not really reflecting the consumer’s choices in the marketplace. It all goes back to my time [...]
Extreme Couponing: Why Sales & Marketing Need To Better Coordinate Discounts
Friday, April 22nd, 2011Tweet American specialty cable channel TLC started reruns this week of “Extreme Couponing” which highlights the lifestyle and couponing tactics of shoppers who dedicate huge amounts of time and resources to using supermarket coupons to deliver huge savings (up to 98%) for their family. It is intriguing television, but for those of us in the [...]
Price Tag / Scanner Accuracy Really Grinds My Gears
Sunday, November 21st, 2010Tweet Almost ten years ago now, the retailing industry was getting a lot of heat from consumer groups regarding the accuracy of the pricing information both on-shelf and in the item databases used by checkout scanners. In 2002, the Canadian Council of Grocery Distributors announced to great fanfare their Scanner Price Accuracy Voluntary Code which [...]
Loyalty Cards – There Should Be An App for That
Tuesday, November 9th, 2010Tweet I usually start any discussion about loyalty cards by highlighting the irony that most of us carry over half a dozen cards in our wallets. There is not much that’s “loyal” about that… These cards have evolved to mini-loyalty cards that are designed to be put right onto your key ring (Calgary Co-op and [...]
Barbie & Joe – Building National Brands and Private Labels Together
Thursday, November 4th, 2010Tweet It is obvious that Private Labels have become a larger part of the CPG landscape in recent years. Retailers (or at least the good ones) are using their range of private labels to reinforce connections with their shoppers and strengthening the brand above the door. Suppliers (or many of the ones that I speak [...]
More Ways To Do Good and Drive Sales
Tuesday, November 2nd, 2010Tweet A few weeks ago I blogged my thoughts on how the CPG / Retail industry could be more innovative with their support of local food banks through the Buy One, Give One promotion strategy. Yesterday, I saw another interesting spin on the concept that could be used by our industry. Women’s fashion retailer Jacob [...]
A Sign of The Times – November 1st
Monday, November 1st, 2010Tweet Halloween’s Over and Christmas is Coming! The cycle never ends.
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