Five Essential Summer Reads for CPGers
Saturday, May 29th, 2010The summer season has begun with Victoria Day in Canada and Memorial Day in the United States and many of us will be planning vacations away from the office at some point through the summer. Many of us have a hard time turning off the BlackBerry while we are on “vacation” – and are scorned [...]
Book Review: Inside The Mind of The Shopper
Sunday, April 25th, 2010In the world of shopper insights there are two preeminent figures namely, Paco Underhill the author of “Why We Buy” and Herb Sorensen, the author of “Inside The Mind of the Shopper”. I recently finished reading Mr. Sorensen’s book and it took me on a fabulous journey through the retail environment and how shoppers made [...]
Inside The Mind of the Shopper
Monday, February 1st, 2010Originally Posted in August 2009 I picked up a fabulous book for vacation reading this summer which was recommended in July’s Canadian Grocer (coincidentally, I also had a column in that issue). Inside the Mind of the Shopper by Herb Sorensen is an interesting look into the shopper research that he has conducted over the [...]
