QR Codes – The Next Generation of In-Store Communication
Saturday, October 23rd, 2010To restate the obvious, mobile technology has changed our world forever. We live in a wired world where dinner party questions are answered by Google or Wikipedia instead of through lively debate. We demand information immediately. Shoppers are also using on-line and mobile tools to help them gather information to help them make decisions in-store. [...]
Big Merchandising in Small Supermarkets in Bangkok
Thursday, March 11th, 2010We have all heard it or said it before. “I would love to put something like that in my stores but I just don’t have the room”. Every Key Account Manager has had a “big idea” that died on the table with the uttering of that phrase. During this week’s trip to Bangkok, Thailand I [...]
Fashionable Idea for Selling at Costco
Thursday, March 4th, 2010Costco can be a great environment to grow a brand through access to their members who have bigger families, more disposable income and a love for finding new products during their “treasure hunt” shopping trips. Finding the right recipe to properly expose your products in this warehouse environment can be a significant challenge. The failure [...]
Retail Watch: ARCO am/pm C-Store – Thousand Palms, CA
Thursday, February 25th, 2010Sometimes you come across a simple idea that can really boost category sales. This simple idea in the refrigerated drinks section at an ARCO C-Store in California solved the issue I often face of getting easily disoriented each time I go to a c-store to buy a cold drink. The challenge in this environment is [...]
