SDM’s Confusing Private Label Food Offering
Tuesday, April 12th, 2011Tweet Last week in my mailbox I received a SDM flyer that included a four-page insert for grocery items which are featured in our local neighborhood store. Everybody and their dog is getting into food these days (including Canadian Tire) and I wanted to see just how SDM was highlighting food in their large format [...]
Barbie & Joe – Building National Brands and Private Labels Together
Thursday, November 4th, 2010Tweet It is obvious that Private Labels have become a larger part of the CPG landscape in recent years. Retailers (or at least the good ones) are using their range of private labels to reinforce connections with their shoppers and strengthening the brand above the door. Suppliers (or many of the ones that I speak [...]
CPG Firms Go Direct To Consumers
Sunday, October 3rd, 2010Tweet I have noticed an emerging trend of CPG suppliers in Canada starting to sell direct to consumers through their own websites – an interesting development. The first example is from Johnson & Johnson, who has launched Neutrogena Skin ID, a line of skin care products that are tailored specifically to each consumer based on [...]
Book Review: Private Label Strategy
Sunday, August 1st, 2010Tweet Over the past year or so, Private Labels have been at the forefront of my discussions with both CPG retailers and suppliers. These products have been one of the key drivers in the industry through the latest economic downturn. While working with a retail client recently on a Private Label initiative, one of my [...]
More Bad News for #3 and #4 Brands
Tuesday, May 18th, 2010Tweet Our very first post on this blog highlighted an Ad Age article about Wal-mart’s move in the US to eliminate all but one brand of lunchbags (Ziploc), in favor of creating space and sales opportunity for their PL brand – Great Value. The idea was that reducing choice would actually increase sales in the [...]
Mac’s Expands PL Offering to Frozen Meals
Tuesday, March 16th, 2010Tweet Mac’s has long been an innovator in the North American c-store industry. As part of the rapidly expanding Couche Tard empire, which is the second largest Canadian based retailer – its innovation has normally stayed within the stereotypical c-store categories such as it’s Sloche / Froster drinks which are aimed at drawing in teenagers [...]
Are your #3 or #4 brands (or worse) at risk of delisting?
Friday, February 5th, 2010Tweet The days of national brands that are not in the top one or two brands in their respective category may truly be limited. An Advertising Age article is reporting that Wal-mart in the US has decided to keep Ziploc brand lunch bags and its expanded Great Value control label line-up while eliminating well known [...]
