Canadian Retailers Valentines Day 2012
Saturday, February 11th, 2012Valentine’s Day is one of the biggest gift-giving holidays of the year. The National Retail Federation’s (NRF) 2012 Valentine’s Day Study revealed that the average person will spend US$126.03 this year. This is the highest level in the last 10 years. The survey also revealed that in the United States consumers will spend $4.1 billion [...]
BOGO Later – An Idea Who’s Time Has Come
Friday, March 5th, 2010UK-based Tesco, the world’s fourth largest retailer is testing a unique promotional concept that seems to make a lot of sense to me. The concept, “Buy One Get One Later” (BOGOL) is aimed at reducing the amount of waste in fresh / perishable foods that is usually associated with the traditional “Buy One Get One [...]
$2.22 or $2.33???
Monday, February 1st, 2010Originally Posted in January 2010 A neat little article in the International Herald Tribune linking the value perception of a price to the way that it sounds (phonetically). http://www.nytimes.com/2010/01/18/business/18drill.html?ref=business An opportunity for margin enhancement on promo?
