A Sneak Peek At Safeway’s Digital “Just For You” Program
Monday, April 22nd, 2013Tweet Safeway US recently launched its new Just for U program that offers customized digital coupons for each consumer instead of the regular generic print coupons that have always been available. It is strongly rumored that Safeway will bring the Just for U program to Canada in 2013 and we wanted to give you a [...]
Safeway’s New ‘Buy Alberta’ Program
Saturday, March 2nd, 2013Tweet Safeway recently launched a new program titled ‘Buy Alberta’ in which customers can view which products are produced and processed in the province of Alberta. Eighty-six Alberta Safeway stores are implementing this program, which features more than 1,800 products. Safeway has spent $2 million for point-of-sale signage to help customers identify local products. Alberta [...]
Grocery Stores Offer Unique Products This Holiday Season
Sunday, December 16th, 2012Tweet Christmas time is a time unlike any other time throughout the year in which consumers buy various gifts for their loved ones. But gifts are not the only area that consumers spend their hard-earned dollars on. Entertaining is a major part of Christmas as well. Whether it is a staff Christmas party, having friends [...]
Safeway Aims To Gobble Up Thanksgiving Market Share
Friday, October 7th, 2011Tweet I started noticing Safeway’s Thanksgiving television ads while watching Sunday NFL football back on September 22nd and thought it was innovative for the chain to try to “own” an important family eating event, second only to Christmas – I imagine. It is a pretty good fit with the Safeway brand, and the television ads [...]
Safeway Take A Good First Step With “Canadian Grown” Program
Friday, September 30th, 2011Tweet Local is a big buzzword in food these days and despite the buzz created in the press and by retailers, Canadians still struggle to have access to local foods. Even at farmers markets across the country, much of the product is not local and many of the vendors are not even farmers. Today’s rapidly [...]
Sobeys West Intensifies Its Lower Price Program
Saturday, August 27th, 2011Tweet This week Sobeys West stores are a sea of orange as part of their “New! Lower Prices Campaign”. Bright orange arrows decorate the flyer, end caps, floor stickers and shelf tags highlighting the “1000’s of items” with lower prices right across the store. All staff are wearing electric orange shirts which I assume they [...]
Safeway Takes A Page Out Of Air Canada’s Book
Friday, July 8th, 2011Tweet Safeway is quietly rolling out its Safeway Club Elite program to reward its most valuable shoppers, which are defined as those who spent more than $125 per week over the past six months at Safeway. According to a recent news article, members of Safeway Club Elite get extra perks over and above regular Safeway [...]
Updates: SINS Canadian Retailer Year In Review
Friday, May 20th, 2011Tweet We are pleased to announce that updates are now available for 16 Canadian Retailers in our SINS Canadian Retailer Year In Review. In this popular report we feature 23 of the largest publically traded retailers in Canada in concise one-page snapshots which highlight the key achievements over the past year and a glimpse at [...]
SINS Market Visit Report: Southern California
Saturday, February 26th, 2011Tweet If you are going to do store visits in February, then there is no better place to do it than in the Southern California desert with the droves of Canadian snowbirds, a wide range of unique retailers and temperatures in the high seventies (some days at least). Our latest SINS Market Visit Report takes [...]
SINS Sneek Peek: Safeway’s Simple Nutrition
Saturday, February 19th, 2011Tweet This week in the United States, Safeway launched a shelf education program to help shoppers choose healthier food options. The program consists of 22 different shelf tags that are placed on-shelf adjacent to the price tags for a particular product. Products that meet a certain minimum criteria are evaluated further to determine if they [...]
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