Safeway Aims To Gobble Up Thanksgiving Market Share
Friday, October 7th, 2011I started noticing Safeway’s Thanksgiving television ads while watching Sunday NFL football back on September 22nd and thought it was innovative for the chain to try to “own” an important family eating event, second only to Christmas – I imagine. It is a pretty good fit with the Safeway brand, and the television ads consist [...]
Safeway Take A Good First Step With “Canadian Grown” Program
Friday, September 30th, 2011Local is a big buzzword in food these days and despite the buzz created in the press and by retailers, Canadians still struggle to have access to local foods. Even at farmers markets across the country, much of the product is not local and many of the vendors are not even farmers. Today’s rapidly expanding [...]
Sobeys West Intensifies Its Lower Price Program
Saturday, August 27th, 2011This week Sobeys West stores are a sea of orange as part of their “New! Lower Prices Campaign”. Bright orange arrows decorate the flyer, end caps, floor stickers and shelf tags highlighting the “1000’s of items” with lower prices right across the store. All staff are wearing electric orange shirts which I assume they are [...]
Safeway Takes A Page Out Of Air Canada’s Book
Friday, July 8th, 2011Safeway is quietly rolling out its Safeway Club Elite program to reward its most valuable shoppers, which are defined as those who spent more than $125 per week over the past six months at Safeway. According to a recent news article, members of Safeway Club Elite get extra perks over and above regular Safeway Club [...]
Updates: SINS Canadian Retailer Year In Review
Friday, May 20th, 2011We are pleased to announce that updates are now available for 16 Canadian Retailers in our SINS Canadian Retailer Year In Review. In this popular report we feature 23 of the largest publically traded retailers in Canada in concise one-page snapshots which highlight the key achievements over the past year and a glimpse at their [...]
SINS Market Visit Report: Southern California
Saturday, February 26th, 2011If you are going to do store visits in February, then there is no better place to do it than in the Southern California desert with the droves of Canadian snowbirds, a wide range of unique retailers and temperatures in the high seventies (some days at least). Our latest SINS Market Visit Report takes you [...]
SINS Sneek Peek: Safeway’s Simple Nutrition
Saturday, February 19th, 2011This week in the United States, Safeway launched a shelf education program to help shoppers choose healthier food options. The program consists of 22 different shelf tags that are placed on-shelf adjacent to the price tags for a particular product. Products that meet a certain minimum criteria are evaluated further to determine if they qualify [...]
SINS E-Newsletter – Top 10 CPG /Retail Stories of 2010
Tuesday, December 28th, 2010Well, with the exception of a few more days, 2010 is officially in the books and it definitely has been a year with plenty of interesting developments. Since we launched our weekly e-newsletter in February, the response has been phenomenal and we are happy that we are adding value to our retailer and supplier subscribers. [...]
Inside Safeway’s New EDLP Program
Monday, April 26th, 2010Readers of our latest newsletter will have likely seen the story concerning Safeway’s new EDLP program, which it has launched in anticipation of the continued roll-out of Wal-mart Supercentres in Western Canada. The execution in store has been quite good with clear price stickers on shelf showing the savings from the new prices, in-store POP [...]
