Stores Across Canada Support Chinese New Year
Saturday, January 26th, 2013Tweet Chinese New Year also known as Spring Festival is almost upon us as stores have been busy gearing toward selling for this popular event. On Sunday, February 10th the new Chinese New Year will start with the official Year of the Water Snake. Stores are featuring snake motifs to celebrate this year such as [...]
Back-To-School Survey Results
Sunday, August 5th, 2012Tweet Here at Field Agent we want to bring you relevant insights for your business in a timely way. In addition to our extensive retail audit functionality, we have the ability to pick the brains of our almost 11,000 Agents across the country through in-home or in-store surveys. This past week we polled 100 female [...]
Three Chains Offer Sizzling Summer Merchandising
Sunday, July 15th, 2012Tweet It’s the time of year again when Canadians celebrate summer. Summer celebration takes many forms and stores are here with products designed to fit consumers’ needs. Just take a walk in the mall or near local shops and a host of summer sales will pop up. Three companies in particular have major summer advertising [...]
Are Electronic Price Labels Gaining In Popularity?
Monday, July 2nd, 2012Tweet I was recently at Superstore in Calgary and noticed that the store was in the process of converting all paper price tags to digital price tags. The pharmacy, health and beauty and baby sections had already been converted. I have never seen this type of price label before in a Superstore in Calgary, or [...]
You Never Get A Second Chance To Make A LAST Impression
Monday, May 14th, 2012Tweet I was recently at the Shawnessy Superstore in South Calgary and noticed the store was undergoing major renovations. The whole store is in the process of being redesigned, including the front-end checkouts. In fact, the checkouts have already undergone the design change. This design change incorporates one very long conveyor belt that holds all [...]
Big Box Retailers Should Think Small To Grow Sales
Friday, January 27th, 2012Tweet In the era of big box retailers, we have been provided with massive stores with a huge assortment of products and prices to fit almost every need. This strategy has proven to be successful for companies like Superstore and Walmart. But, there is a growing demand for something else. Consumers are looking for smaller! [...]
Safeway Aims To Gobble Up Thanksgiving Market Share
Friday, October 7th, 2011Tweet I started noticing Safeway’s Thanksgiving television ads while watching Sunday NFL football back on September 22nd and thought it was innovative for the chain to try to “own” an important family eating event, second only to Christmas – I imagine. It is a pretty good fit with the Safeway brand, and the television ads [...]
A Cheesy Idea From Superstore
Friday, June 18th, 2010Tweet I love cheese. Maybe its the time I spent living in Paris; maybe its memories of my Mom’s homemade pizza that was dripping with Mozzarella. But I digress… I was in my local Real Canadian Superstore recently and I noticed that they have made some great steps in helping the shopper find the cheese [...]
