Back-To-School Survey Results
Sunday, August 5th, 2012Tweet Here at Field Agent we want to bring you relevant insights for your business in a timely way. In addition to our extensive retail audit functionality, we have the ability to pick the brains of our almost 11,000 Agents across the country through in-home or in-store surveys. This past week we polled 100 female [...]
Impacts On Canadian Retailers Of The Impending Target Canada Launch
Saturday, July 21st, 2012Tweet Recently, Target announced a complete list of all 125 locations that will be opened in Canada in 2013. It also announced the time frame by province that each store will open. Fourty eight stores will open in spring, twenty in summer, twenty-five in fall and thirty-two in winter. Ontario stores will open in all [...]
Three Chains Offer Sizzling Summer Merchandising
Sunday, July 15th, 2012Tweet It’s the time of year again when Canadians celebrate summer. Summer celebration takes many forms and stores are here with products designed to fit consumers’ needs. Just take a walk in the mall or near local shops and a host of summer sales will pop up. Three companies in particular have major summer advertising [...]
Wal-mart Looks To Africa for Growth
Sunday, October 3rd, 2010Tweet This past Monday, it was reported that Wal-mart will enter the African market through the purchase of Massmart, a leading South African retailer with 290 stores in 13 countries on the continent. This is not a total shock, as rumours have been swirling for a while now about Wal-mart’s move into the African market. [...]
Wal-mart / P&G Family Movie Collaboration Drives Sales
Sunday, October 3rd, 2010Tweet I wrote a post several months ago about a unique project where Wal-mart and P&G had partnered to create feature length family movies for television. The movies featured both Wal-mart and P&G product placements and exclusive advertisements for both companies. An Advertising Age article this week gives a good post-analysis of the program and [...]
Wal-mart & P&G Take Collaboration To The Next Level
Sunday, July 18th, 2010Tweet Last Saturday, my wife and I sat down to watch a little bit of television on a gray and rainy night with not much hope of finding new content in the depths of mid-summer. We settled on a “new to us” movie called “Secrets of the Mountain” on NBC – which turned out to [...]
Are your #3 or #4 brands (or worse) at risk of delisting?
Friday, February 5th, 2010Tweet The days of national brands that are not in the top one or two brands in their respective category may truly be limited. An Advertising Age article is reporting that Wal-mart in the US has decided to keep Ziploc brand lunch bags and its expanded Great Value control label line-up while eliminating well known [...]
