Wal-mart Looks To Africa for Growth
Sunday, October 3rd, 2010This past Monday, it was reported that Wal-mart will enter the African market through the purchase of Massmart, a leading South African retailer with 290 stores in 13 countries on the continent. This is not a total shock, as rumours have been swirling for a while now about Wal-mart’s move into the African market. In [...]
Wal-mart / P&G Family Movie Collaboration Drives Sales
Sunday, October 3rd, 2010I wrote a post several months ago about a unique project where Wal-mart and P&G had partnered to create feature length family movies for television. The movies featured both Wal-mart and P&G product placements and exclusive advertisements for both companies. An Advertising Age article this week gives a good post-analysis of the program and finds [...]
Wal-mart & P&G Take Collaboration To The Next Level
Sunday, July 18th, 2010Last Saturday, my wife and I sat down to watch a little bit of television on a gray and rainy night with not much hope of finding new content in the depths of mid-summer. We settled on a “new to us” movie called “Secrets of the Mountain” on NBC – which turned out to be [...]
Are your #3 or #4 brands (or worse) at risk of delisting?
Friday, February 5th, 2010The days of national brands that are not in the top one or two brands in their respective category may truly be limited. An Advertising Age article is reporting that Wal-mart in the US has decided to keep Ziploc brand lunch bags and its expanded Great Value control label line-up while eliminating well known but [...]
