Five Essential Summer Reads for CPGers
Saturday, May 29th, 2010The summer season has begun with Victoria Day in Canada and Memorial Day in the United States and many of us will be planning vacations away from the office at some point through the summer. Many of us have a hard time turning off the BlackBerry while we are on “vacation” – and are scorned [...]
Book Review: Inside The Mind of The Shopper
Sunday, April 25th, 2010In the world of shopper insights there are two preeminent figures namely, Paco Underhill the author of “Why We Buy” and Herb Sorensen, the author of “Inside The Mind of the Shopper”. I recently finished reading Mr. Sorensen’s book and it took me on a fabulous journey through the retail environment and how shoppers made [...]
A Good Book to (Re)Read: “Why We Buy” – Paco Underhill
Saturday, March 13th, 2010As much of Canada starts moving into Spring Break, many of you will find yourself on the beach or with some extra time around the house this week. Maybe you are in search of a good book that will help you relax and also learn something that will help you in your role. You cannot [...]
